What happens when you stop trying to fit into an industry — and decide to change it instead?

In this fireside chat, Victoria Jenkins, Founder and CEO of Unhidden, shares the story behind building a brand rooted in lived experience and purpose. From navigating a personal turning point to challenging long-standing industry norms, this conversation offers an honest look at what it takes to create something different — and make it work.

Together, we explore the realities behind building a purpose-driven business: managing expectations, navigating relationships, and learning how to protect your energy along the way. This is not just about impact — it’s about building in a way that is sustainable, aligned, and true to who you are as a founder.