Search is changing fast — but not as dramatically as many founders are led to believe. With AI search engines, large language models, and generative interfaces reshaping how people discover information, it can feel like everything needs to be reinvented overnight.

In this session, Vanhishikha Bhargava brings a grounded and practical perspective on what’s actually changing — and what isn’t. Drawing on over a decade of experience in B2B SaaS, she explains why modern discovery systems still rely on the same core principles: authority, relevance, and trust. Instead of chasing new trends or quick fixes, she shows how founders can build visibility that lasts across Google, AI platforms, and emerging search experiences.

This session is about cutting through the noise, understanding what truly matters, and building a strategy that continues to work — even as the ecosystem evolves.