Build Your Startup Brand from Scratch
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Why Your Startup Needs a Brand & Essentials to Get Started
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Step 1: Start With Your Why & Your Purpose
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Step 2: Define Your Target Audience & Positioning Based on Market Research
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Step 3: Develop Your Brand’s Personality, Voice & Tone
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Step 4: Create Your Brand Name & Brand Identity
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Step 5: Integrate Your Brand Into Business4 Topics
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Branding in the Age of Social Media2 Topics
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Rebrand or Revitalize Your Brand Successfully
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Get Started With Your Branding
Get Started With Your Branding

Get Started With Your Branding
Work on your branding by answering our checklist and reviewing suggested TED Talks below.
We have prepared a checklist for you to answer based on the lessons we discussed in this course. As a reminder, there’s no need to feel overwhelmed or overthink the process. Experiment with your branding and adjust along the way! You’ll eventually find what fits best for you and your brand. Take a pen, download the checklist, and get started below!
A Collection of TED Talks on Branding Worth Watching
To gain some inspiration in your branding process, we have compiled three informative TED Talks for some insights and ideas to reflect into:
The Future of Branding is Personal by Talaya Waller: In this TED Talk, personal branding expert, Dr. Talaya Waller discusses the power that is unleashed when corporations and consumers alike develop brands that are authentic and personal.
What Consumers Want by Joseph Pine: In this TED Talk, author, Joseph Pine says selling authenticity is tough. He provides some insights on this topic and how to better do it.
How Symbols and Brands Shape our Humanity by Debbie Millman: In this TED Talk, designer and podcaster, Debbie Millman traces the evolution of branding, from cave paintings to flags to beer labels and beyond. She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products — and explains how branding reflects the state of humanity.
Tip: Join the Course Group
Now that you've learned all about Branding, share your experience with us in the Course Group. Showcase your brands, share insights, get feedback or ask questions in our community about brand building! Whatever's on your mind, we'd love to hear from you. Click here to be redirected to the Course Group.