Customer experience is often seen as something we design for others. But as a founder, it reflects something deeper — how you lead, make decisions, and trust yourself.

In this honest and grounded session, Katie shares how the same principles that build trust with customers — clarity, consistency, and emotional safety — must first exist within the founder. Drawing on her experience as a CX strategist and entrepreneur, she reframes customer experience as a leadership practice that shapes how you price, set boundaries, and build your business.

This session invites founders to step away from performance and into alignment — to build businesses that feel clear, trusted, and sustainable, both for their customers and for themselves.