Tania Asimionesei is a 3x founder, engineering leader, and thought leader on what it really takes to build and scale companies in high-growth environments. She was Engineer #1 at Checkout.com’s Dubai office, joining pre-Series A and helping scale the company to a $40B valuation.

During her time there, she led distributed teams across seven countries, navigating hypergrowth, layoffs, and multiple organizational shifts — gaining firsthand experience in the realities behind scaling fast.

Today, she is building The Casual Leader, Ulpi.io, and Ploon.ai, and has served on the Customer Advisory Board for Vercel. Tania is also a Women in FinTech Excellence Award winner and was named in the Women in FinTech Powerlist 2020.

She speaks openly about leadership, founder challenges, and the messy middle of building something that lasts — bringing a sharp, engineering-driven perspective grounded in real experience.