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Transcript
There [are] is two stereotypes, there are the positive ones and there [are] is the negative ones. And I think if you face negative stereotypes, you really need to find ways to openly confront them. I think that’s the way to go. But then there is also positive stereotypes or stereotypes you may resonate with. So for example, women are said to be great at building relationships and why not embraced that? So in my business, I really make this a thing and I’m also, I feel like I’m doing business differently and maybe also differently than a lot of men. And I’m actually really, really proud of it.
The most difficult part here I think, really, is to react to the comment [at] in the moment, you know. Women often come to me and they’re like, okay, and then they often, I had this witty nonconfrontational great response. And what I advise to do, which is really, really simple. If you get such a comment, you just bring it back as a question. So let’s say someone confuses you as the secretary, and then you can just say, “Oh, what makes you think that I’m the secretary?” And what it does is it buys you a little bit time so the attention is off you. So that’s great. And it also confronts the other person with their bias. And then the other advice that I can give is to just refocus on facts or professional achievements of some sort. And maybe one example is that women often get a lot of comments about their dress code and they’re a bit uncomfortable what to respond. So, how to respond without being bitchy. And then you could say something like, “Oh, I would rather make my professional achievements and my performance a subject of the discussion”.
